IABC honors SM Foundation for its social good storytelling

Social good storytelling honored. Representing the foundation, SM Foundation trustee Ramon Gil Macapagal, SM Investments Senior Assistant Vice President Victor Chan (second and third from left), SM Foundation Assistant Project Manager Jennelyn Lizardo, and SM Investments’ Santiago Vibandor (first and fourth from left) received the Quill Awards at the ceremony held at the Manila Hotel on August 27, 2025.

SM Foundation’s development communication initiatives were recognized at the Philippine Quill Awards, earning two distinctions from the International Association of Business Communicators (IABC) Philippines for initiatives that highlight social good.

The entry “Uplifting Lives through Social Good” received a Merit Award in Communication Management, while “We Care: The SM Foundation Newsletter” won an Excellence Award in Communication Skills.

Both awards highlight SM Foundation’s storytelling that amplifies the voices of beneficiaries and reflects its collaboration with partners in education, health, farming, and disaster response programs.